The ROI of Video Marketing

The ROI of Video Marketing

The Data Is In:

If You’re Not Using Videos In Your Marketing, You’re Falling Behind

Demand for video is increasing with 54% of consumers wanting to see more video content from a brand or business they support (Hubspot). 87% of marketing professionals use video as a marketing tool (Wyzowl), as videos are a consumer's favorite type of content on social media (Animoto). It is estimated by Dr. James McQuivey that 1 minute of video is equal to 1.8 million words (Insivia).

ABC - Always Be Closing

On Web:

The average user spends 88% more time on a site with video (Forbes), and where text is available on the same page, 72% of people would rather use video to learn about a product or service (Wyzowl). Embedding a video on your site can increase conversion rates by 80% (One Productions). On top of that, viewers are 95% more likely to remember a call to action after watching a video (Forbes). 96% of B2B organizations use video marketing (Insivia.)

You've Got Mail

In Email:

Emails containing video have a 96% higher click-through rate, and video marketers enjoy a 54% increase in brand awareness (One Productions). Adding video to your emails can increase click rates by 300% (HubSpot).

It Doesn’t Matter How Awesome The Party Is If No One Gets The Invite

In Advertising

• Your brand is 53 times more likely to show up on page 1 if a video is included on the landing page (Video Explainers).
• Videos under 2 minutes get most engagement (Wistia).
• Social video generates 1200% more shares than text and image content combined (G2 Crowd).
• Video increases organic search traffic on a website by 157% (Conversion XL).

When You Take A Chance on Yourself, People Take A Chance On You

Return on Investment:

Videos attract 300% more traffic and help to nurture leads (Marketing Sherpa). Video marketers get 66% more qualified leads (OptinMonster). 90% of users say that product videos are helpful in the decision process (Insivia), and creating enjoyable videos increases purchase intent by 97% and brand association by 139% (Unruly). 88% of video marketers are satisfied with the ROI of video marketing on social media (Animoto).

Above All Else, Show The Data

Our Metrics:

We create our videos with many metrics in mind. Not just the total cost of the video, but also other metrics that help ensure a great ROI, including view count, conversion rate, sharing on social media, and other forms of engagement. Whether it’s an event, commercial, graphic video, spot feature, product explainer, or company highlight video, we’ve thought through the important questions to get the best results.

We’ve got your back

Arctic Leaf Is Here To Help:

We’ve produced great videos for our clients. Ready to take your site to new heights? Let video marketing work for you. Reach out at our website:

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